On Monday, Georgia Public Broadcasting (GPB) debuted a new visual identity, sonic logo, and other branding updates across its 20 radio and nine television channels throughout the state. The rebrand represents a broader renewal of the organization’s mission, vision and strategy to unite and uplift every Georgian in every corner of the state. Celebrating its 65th anniversary in 2025, GPB is Georgia’s only statewide public broadcaster and has played a critical role in education, cultural programming, community events and public safety in the state. GPB’s history and achievements make it particularly exciting that it will act as the hosting station when the national PBS Annual Meeting is held in Atlanta in May this year. “GPB is Georgia’s station—a place for every Georgian and every Georgia story,” said GPB President & CEO Bert Wesley Huffman. “GPB is committed to evolving alongside the modern media landscape, while staying true to our roots as a trusted public service provider. Our towers broadcast vital information, whether it’s an educational program that inspires you or an emergency alert that keeps you and your family safe.” As Georgia’s provider of PBS (Public Broadcasting Service) and NPR (National Public Radio) content, GPB reaches more than 3 m3 million people monthly through its free TV, radio and digital platforms. 

GPB’s strategic plan, “Uniting & Uplifting Georgia: A Roadmap to 2030,” was informed by extensive audience and donor research and developed over a year and a half. GPB staff members, board and external stakeholders have been involved with developing the strategy, and now are helping to prioritize and pollinate ideas for implementing it across divisions and platforms. According to the strategy, GPB will continue to offer national public media content as it always has, but also will organize local content and programming around four mission critical areas that are based on stakeholder feedback: Literacy & Learning, Health & Wellness, Arts & Culture and Civic Engagement. To execute the strategy, GPB will need to raise an additional $5 million each year in addition to its approximately $43 million operating budget. The state appropriation provides nearly one-third of GPB’s budget, while the remainder of its funding is generated through a combination of fundraising and corporate sponsorships, along with individual donations.

“GPB’s new brand was created in response to our strategy – we needed a visual representation that better reflected who we are today and where our strategy is taking us as an organization,” said Huffman. “Our 2030 Strategy will allow us to more effectively harness the extraordinary potential we have to enhance the lives of Georgians through all of our platforms - television, radio, digital, at community events, and in classrooms across the state.” GPB is well-known for its wide array of locally-produced programming that highlights the state’s unique culture, history and communities. Signature shows like Georgia Outdoors explore the state’s stunning natural beauty and wildlife, while A Fork in the Road celebrates Georgia’s rich agricultural heritage and local culinary traditions. The popular live high school football show, Football Fridays in Georgia, connects fans to their hometowns and the next generation of state sports heroes.

As part of its public education mandate, GPB also provides free lesson plans, virtual field trips, educational gamesvideos, and more for busy teachers and at-home learners aligned to state standards for Pre-K-12 in all subject areas. GPB also is the state’s official publisher of Georgia’s 8 th grade social studies course, the all-digital Georgia Studies program (also freely available on GPB.org). GPB plays a critical role in disseminating information during weather-related and other emergencies. 

As a key partner in Georgia’s Emergency Management Agency (GEMA) communication framework, GPB leverages its statewide radio and TV distribution infrastructure as well as digital platforms to ensure vital information reaches impacted communities efficiently. This partnership enables GPB to provide timely support and assistance when it matters most. With the launch of its 20th radio station, WPBQ-FM (90.3) in Kingsland, Ga., GPB now extends its reach to cover the I-95 corridor in Georgia, broadcasting state news, educational content, cultural programming, and safety alerts. This expansion, along with two additional stations soon to launch, significantly enhances GPB’s statewide coverage, enabling it to serve more of Georgia’s communities and beyond than ever before.

“Georgia, this is your station. Wherever you live and whatever you are interested in, there is something at GPB for you,” said Huffman.

Editor’s Note: GPB’s new brand is available in multiple formats for inclusion in digital, print, audio and broadcast news coverage. Contact Mandy Wilson, Vice President of Communications at Georgia Public Broadcasting for more information.

About Georgia Public Broadcasting For 65 years, GPB has served as a knowledge hub where Georgians of all ages can access a variety of free and trusted platforms that encourage lifelong learning and collaboration. As Georgia’s only statewide public broadcaster, GPB provides free, unbiased news, trusted educational programming and enriching content. With nine TV stations, 20 radio stations, community events, gold-standard educational tools and resources and a robust digital presence, GPB remains dededicated to uniting and uplifting Georgia’s communities.

For more information about GPB’s strategic plan, “Uniting & Uplifting Georgia: A Roadmap to 2030,” new brand, or to explore programming, visit gpb.org.