Well before COVID-19 shut down community life as we know it, Knight Foundation commissioned Urban Institute to explore a key question: what attaches people to the places where they live? To understand this question, Urban Institute, in partnership with the firm SSRS, surveyed over 11,000 Americans: 1,206 U.S. adults living in urbanized areas and 10,261 living in 26 metro areas throughout the United States where Knight Foundation works.

Understanding what ties residents to their community may be even more important in a post-pandemic America. Many of us have become more acutely aware of the amenities in our communities that were rendered inaccessible during closures. At the same time, new questions are being raised about what the future of community will look like. Critical to addressing all of these issues is a clear understanding of what matters to people about their community—and what about that community connects them to the place and to each other. We wanted to learn more about what attaches people to the places they live, measured both sentiment (how they feel about the place) and behavior (ways they might exhibit their sense of attachment). These insights could shed light on why people choose to stay in a place or to leave, and could inform efforts by cities to boost attachment in their local communities.