A new study by online business experts Income Nerd has unveiled the US states most into buying clothing from the e-commerce website Etsy.

The research analyzed an array of search terms regarding the purchase of clothing on the peer-to-peer selling platform to find out the states that most avidly pursue the purchase of used garments from Etsy.

Which are the states most keenly using Etsy? 

Georgia is revealed as the sixth-most Etsy-enthusiastic state. Residents of the Peach State searched for the analyzed terms at a monthly, per 100,000 residents, rate of 1,808. This is as much as 87% more than the nationwide average search volume of 965 per 100,000. Atlanta may be the state driving this Etsy enclave as it also ranks as the sixth biggest city in the country for Etsy thrifting.

California is crowned the most Etsy-obsessed state. Residents of the Golden State searched the analyzed terms at the highest rate nationwide.  A monthly search volume per 100,000 residents of 4,740, comes in as 24% more searches than the second-placed state, and a huge 391% more than the nationwide state average. Interestingly, the city of Los Angeles was revealed as the second-placed city nationwide for Etsy obsession.

Texas is revealed as the second most Etsy-enthusiastic state. Texans searched for the analyzed terms at a monthly, per 100,000, rate of 3,588. This is 272% more than the nationwide average search volume. Houston, TX, ranked as the fourth most Etsy obsessed city in America.

New Yorkers scour Etsy for deals the third most in the country. Residents of the Empire State searched terms at a rate of 3,000 per 100,000, 211% over the nationwide average search rate. The Big Apple itself, however, takes the spot as the Etsy capital of the country. Residents of New York City searched the terms at a higher rate than any other city in the country with a search rate more than double that of second-placed Los Angeles.

Florida and Pennsylvania are the fourth and fifth states for Etsy deal seekers. In the Sunshine State, the search rate of 2,855 per 100,000 is 196% over the American average. Meanwhile, in the Keystone State, a rate of 1,890, is significantly lower than the fourth-placed spot but nevertheless, 95% above the nationwide average.

In the sixth spot, residents of Georgia searched terms at a rate of 1,808 per 100,000, and in seventh, Illinois residents at a rate of 1,711.

Ohio, North Carolina, and Washington round out the top ten Etsy enthusiastic states with search rates per 100,000 residents of 1.614, 1,594, and 1,358 respectively, search rates between 41%, and 67% greater than the nationwide state average search volume.

Where are the most Etsy-obsessed cities?

Mahmoud Elsaid, founder of Income Nerd commented on the findings: “Since the emergence of peer-to-peer e-commerce sites like Etsy, Poshmark, and Depop, these have become a popular way to create a side hustle using second-hand and vintage clothing. As anti ‘fast fashion’ sentiment also grows, seeking a secondary income through the sale of used clothing, or even pursuing a full-time business in the area, is an increasingly smart move for entrepreneurs.

“The ability to spot such business opportunities is a greatly useful entrepreneurial trait, and identifying the places in the country where these platforms might be best utilized could be crucial to such a business opportunity.” 

Income Nerd are online business experts.