Kia America delivered 65,507 units in September, a 11 percent increase over September 2024, and achieved a new record with any-quarter sales totaling 219,637 units. This brings the total sales for the first three quarters to a record-breaking 636,148 units while the year-to-date sales through Kia dealers also set a new record with 583,163 units through September. These record-setting performances represent 9- and 10-percent increases, respectively, over the same period last year, and have Kia on pace for a third consecutive annual sales record.

Six Kia models – K5 (+85 percent); Carnival (+48 percent); Telluride (+13 percent); Sportage (+13-percent); Sorento (+7 percent); and K4 (+4 percent) posted notable increases over the first three quarters of 2024. And through September, sales of Kia’s electrified models (+26 percent); sedans (+19 percent); and SUVs (+6 percent) increased over the same period last year, illustrating the popularity of the brand’s diverse model line-up.

“As we begin the last quarter of the year, these best-ever sales performances set the Kia brand on perfect trajectory to achieve yet another annual sales record and the brand’s highest-ever market share,” said Eric Watson, vice-president, sales operations, Kia America. “And with the most significant, double-digit increases seen in Kia’s electrified and sedan models, which highlight the strong appeal and competitive strength of Kia’s diverse model line-up, we are confident that the wide variety of vehicles in our world-class model line-up will continue to attract both repeat and new customers to Kia showrooms well into 2026.”

In addition to the monthly sales performance, Kia America also made additional announcements, including:

Pricing for the 2026 Sorento SUV. Available in ICE, HEV and PHEV powertrains and featuring a host of exterior enhancements, the Sorento also boasts a new leather-trimmed steering wheel that more closely identifies it with other models in the Kia lineup. Pricing for the 2026 Sorento SUV ICE starts at $32,190 MSRP[1]; the Sorento HEV starts at $38,890 MSRP; and the Sorento PHEV starts at $48,290 MSRP.
The second installment of a two-part creative campaign for the Sportage SUV, this time featuring the 2026 Sportage Hybrid model. As the fast-growing brand’s best-selling nameplate, the 2026 Kia Sportage advances design, innovation, technology and convenience across three diverse powertrains, including the powerful turbo hybrid model.


MONTH OF SEPTEMBER

SEPTEMBER YTD

Model

2025

2024

2025

2024

EV9

3,094

2096

12,448

15970

EV6

2,116

1,612

11,077

15,985

K4/Forte

8,829

10,266

107,643

104,004

K5

5,290

4,898

52,581

28,476

Soul

4,069

4,016

40,408

40,094

Niro

2,446

1,687

20,109

25,132

Seltos

4,635

3,877

40,065

48,177

Sportage

14,515

11,163

134,102

118,758

Sorento

6,502

6,572

74,012

69,176

Telluride

8,408

8,699

92,498

81,754

Carnival

5,603

4,027

51,205

34,727

Total

65,507

58,913

636,148

584,170