Georgia Football Alcohol Sales: Seltzer Beats Beer in Record Year

Tuesday, July 7th, 2026

Georgia football saw an increase in its financial intake of beer and hard seltzer at Sanford Stadium in the second season of public alcohol sales.

An Atlanta Journal-Constitution open records request revealed the sale of beer and alcoholic seltzer increased 32.1% per game from the previous season, generating $4,308,205 in gross revenue for the 2025 season — an average of $615,457.86 over seven games.