goBeyondProfit, a first-of-its-kind business leader initiative that inspires business generosity, today announced Atlanta-based fab’rik and its Founder and CEO, Dana Spinola, as the recipient of the goBeyondProfit Champion Award.

Since opening its doors in 2002, Dana Spinola has been on a mission to create a place where every woman could afford to feel beautiful. What started as a passion for fashion, fab'rik has grown into a wildly successful company with over 300 employees and 30 franchise locations nationwide. fab’rik was nominated and selected by fellow Georgia business leaders for weaving purpose into their business model and improving the lives of thousands of women every day – both in their stores and in the larger community. 

Dana Spinola, Founder & CEO, fab’rik

“fab’rik was founded with a simple but important mission: create a place that gives all women the joy and confidence to take on their day, see their own beauty and possibly inspire confidence to change the world!” says Dana Spinola, Founder and CEO of fab’rik. “Every day our team strives to make women feel beautiful, one piece of fabric at a time.”

In 2009, Spinola infused purpose into the brand with the creation of the company’s nonprofit, free fab’rik, that builds completely free boutiques inside of safe houses and homeless shelters so all women can experience the mission to restore strength, dignity and hope.

“What makes free fab’rik so special to me is that it is the perfect intersection of passion and purpose. We get to see the power of an outfit literally change the trajectory of someone’s life,” says Spinola. “free fab’rik is an example of finding a purpose for your company that doesn’t require changing your business model, but rather figuring out what fits naturally and inspires your team.”

In addition to talking about her formula for success, Spinola shared with goBeyondProfit frank insights into a founder’s journey. See the full interview here: www.gobeyondprofit.org/champion

“Each goBeyondProfit Champion exemplifies exceptional leadership and demonstrates how business can operate generously.” said goBeyondProfit president, Megan McCamey. “The fab’rik story explores the journey of a start-up founded on passion that found a clear, purposeful extension of their business model that transforms lives, whether they are customers, employees or women living in shelters.” 

Past goBeyondProfit Champion award winners include Gas South, Creature Comforts Brewing, H.J. Russell & Company, Aflac, W&A Engineering, Cox Enterprises, Herschend Enterprises, Chick-fil-A, Signature FD, Vector Global Logistics, Goodr, Sunnyland Farms, and Colony Bank.